Idrobase reorganizes at 360°

New company image

New product lines, a new catalogue and new logos for Idrobase group, whose four companies are specialized in the high pressure water market, each in its niche. It's an all-round renewal for Idrobase. After closing 2010 with a sales increase of 16%, not only does Idrobase present on the market with an innovative range of products made in Italy, but starting from the company logos, it also introduces a completely new image. Such image results from interpreting the company life, which has the ambition to be a true model for SMEs.

"For twenty-five years we have minded more what is usually defined as substance than what is traditionally labelled as the company image" - says Bruno Ferrarese, Marketing Manager - but during the years Idrobase Group developped so much that the difference between the progress achieved by the company and the perception of the "old" Idrobase was so significant that a complete renewal, in line with the spirit of innovation of the company, became necessary. With our partners, who supervised the design - continues Ferrarese - we decided to choose solutions, rationalizing what is already existing in Idrobase: we tried to be innovative and, at the same time, to create trademarks expressing in the best way the production of each company of the group.”

The restyling of the company logos goes together with the new image of the Group spread through "The Catalogue of Solutions" that has just been printed and published in 6 languages and is currently distributed worldwide.