Idrobase group at Big Five Show in Dubai

The most important trade show in Middle East

For the first time, Idrobase group will take part in the Big Five in Dubai - the most important trade show dedicated to the construction industry in the Middle East. More than 3,000 exhibitors spread over 16 halls will participate in this event, which is held from November 22nd to 25th at the premises of Dubai World Trade Center, in a total area of 43,000 square meters.

Idrobase group is approaching this event presenting its four aces. Idrobase, the leading company in the group, presents its line of innovative high pressure washers. Such line has been recently enriched with "Rondine", the smallest professional hot water high pressure washer. Club dei Riparatori proposes a range of over 10,000 different accessories and universal spare parts for high pressure washers. Moreover, with its new, “comfort line” it focuses on the carwash industry.

On the other hand, Perfect Cool aims at the well-being in the domestic and professional applications. Its line of cooling systems is well represented by èSoffio, the new age of conditioning. But at the event in Dubai the major players are the fogging systems by Idrotech, the company of the Veneto group specialized in this sector.

These systems represent the most advanced equipment for dust suppression and temperature reduction, among other applications, which find a natural commercial outlet in the impetuous development of the construction sector in the Arab area: this is what Bruno Ferrarese, marketing manager of Idrobase Group, underlines.

"Idrotech fogging equipment - explains Bruno Ferrarese - is designed to find a privileged application in the Middle East area, where it is particularly important to rely on efficient systems to overcome dust and reduce the typical high temperatures of that area, in order to support its development. In the Middle East we want to replicate the success that we are having in other countries of the world, making the right choice in terms of distributors and agents, involved in our project".

Idrobase Group is going to take part in the prestigious event Big Five of Dubai on the wave of the best turn over performances achieved in July 2010 in comparison with the last 25 years of activity. With a +46% compared to July 2009, the group seems to have finally overcome the sector crisis and the perspectives on growth on an annual basis for 2010 range between 19 and 21%. With the development of new products and the growth of emerging markets the future of Idrobase has already begun.

IDROBASE’S STAND AT THE BIG FIVE SHOW WILL BE ARENA PMV B60


For further information, please contact:
Bruno Ferrarese
Marketing mgr.
Phone +39 049 9336728
Fax +39 049 9335922
E-mail: brunof@idrobase.com