To cut costs waiting for better times is the simplest answer in times of economic crisis such as that the whole world is going through.
Idrobase Group, however, even in a turbulent year like 2011 has relaunched being focused on finding new products and solutions that will be presented on the market in 2012 including:
- Auto Bella, a new line of Club dei Riparatori accessories
- Transformer, the smallest professional cold washer on the market
- Cooling at 360°, the new line of solutions for cooling external areas
- Multi-Zone, a system that differently cools areas involved according to specific needs of those same areas.
“In difficult times, such as those in which we live - Bruno Ferrarese has said - our attention is more focused on investments in research and products development sector where we are accelerating strongly, playing ahead of the competition that is only trying to defend itself from this crisis. On the other hand, in Idrobase Group we are trying to face crises with the aim to gain more market share”.