Idrobase Group Success

The group sweeps away crises with a unprecedented +46% in July

Idrobase Group of five companies each specialized in a niche of the water pressure market, in July has established its best monthly sales in over twenty years of activity putting together 1.160.633,00 euros in sales (+46% compared to July 2009).

This is a particularly significant result in a period when the market is struggling to leave a real tough crisis.

“This is a result that is the fruit of a clear strategy, explains the Marketing Mgr, Mr. Bruno Ferrarese –when the first signs of the crisis arrived, we established a development plan based on increased investments for developing new products useful for attacking the so-called emerging markets. We have improved the business organization and implemented new marketing strategies in support of what we identified as potential new business. These were farsighted choices that in the last two years have enabled us to contain the damage in 2009 (-10% of sales loss, compared to a contraction of our market around -35%) and start our growth from December 2009”.

Idrobase Group, led by Bruno Gazzignato and Bruno Ferrarese, is marking a total +22% during the period between January and July 2010 over the same period last year. This is a partial result that could let us think that now the crisis is behind us.

“No, it is too early to think it- says Mr. Ferrarese - but we have taken the right path and we have passed successfully only the first leg. From now to the end of the year we have a timetable for new initiatives such as the great fair BIGFIVE at Dubai and missions in foreign markets. The answer coming from the many scheduled appointments will help us to sum up our race to understand our position in our great challenge to overcome the crisis".

Meanwhile in Idrobase they already think to 2011 for which it has been planned a target growth varying between 15% and 18% confirming the rule of increases above 15% as it has been since 2003 with the sole exception of 2009.

Bruno Ferrarese