A non-stop 2010 year for Idrobase Group

The point of view of Bruno Ferrarese about trade fairs and missions abroad

Among fairs, shows and missions abroad there is not really a moment of relax. If the participation at the CCE Show at Shanghai in China gave us the impression of a certain immobility of the Chinese giant related to the cleaning market, at the ISSA Interclean Show at Amsterdam we had been reassured thanks to the interest shown in many of our new products and the high crowd of visitors at our stand from 51 different countries in the world.

In Netherlands we had noticed that many companies in the industrial cleaning sector are investing to overcome the crisis becoming stronger than before. We were right to be present also at the Show Oil &nonoil at Modena, Italy, specialized in the car wash field. This is a sector in search of new products with visitors who pay deep attention to identify and obtain information on new products and solutions to reduce costs of car washing. Thanks to the “Comfort Line” accessories from Club dei Riparatori and the “Nebulization line” with which we refreshed the Group’s booth, we attracted a level and quality of interest which pleasantly surprised us.

Not only fairs around the world, but also economic missions in emerging Countries such as Egypt and then, particularly in Argentina and Brazil in search of alliances for the distribution of equipment for dust control in mines, quarries, cement works, steel plants and components for manufacturing professional hp washers belonging to the “Easy Puzzle” programme; we aimed straight at the end of June on the Middle East taking part in a government mission to Lebanon and Jordan in order to tighten the distribution agreements for the Middle East area for Idrotech industrial fogging systems.

Now we’re just redoing our bags because we are about to sail to China, Vietnam, Thailand and Indonesia to explore new and “old” partners. We are going to illustrate our many new business opportunities and in particular new products such as Idrotech fog makers, the Idrobase hp washers called Swallow and the Club dei Riparatori “Comfort Line”.

There is the awareness that the water pressure market is no more and will never be again what it was until the year 2008. Feedback data confirm us that new players are entering the market, other historical competitors are changing their skin, while the majority of subjects is limiting their actions to cut costs by waiting to see how the market will evolve. Those like us who believe that the crisis is an opportunity for growth, are exploring new products, forms of distribution, organization and procedures. We sharpen our weapons in order to be better prepared and win, with our partners, the continuing market challenges.

Bruno Ferrarese